S3 E7 Alistair Gosling, Founder & CEO Extreme International

Al Gosling has been in the world of adventure and extreme sport for over 25 years. Setting up the first Extreme Sports TV Channel which partnered with the giants UPC and Liberty Media in the 1990 Al went on to acquire the Extreme Brand and sell the 50% stake in the Extreme Sports Channel to Liberty Media.   

He has gone on to build up his brand Extreme to now include a marketing and media agency, destinations, events, gaming, a mobile network, clothing (the most recent with Clarkes shoes) and consumer electronics. Partnerships include governments, tourist boards, councils, NatWest, Warner Bros and Black and Decker to name but a few. He’s on the advisory board of Quiddiya, the 334k square km sports, entertainment and cultural project in Saudi Arabia and he has become a recent signatory to the United Nations Sports for Climate Action Framework. And all this started out in a corner of his parents’ garage when he was in his 20’s.

Join Al and I chatting about how it all happened, the speed in the early days of growing the business, serendipitous moments which opened a huge door, the upsides and downsides of the pandemic, how dyslexia gave him a 'tough skin', what his vision had always been from his early days, who and what influenced him, how he now takes care of himself and loads more.

My book recommendation: Divine Beauty, The Invisible Embrace ~ John O’Donohue
Al's book recommendation: What They Don’t Teach You at Harvard Business School ~ Mark McCormack
Chocolate: Green & Black's 85%
Quote: 'Difficulties are just things to overcome, after all' ~ Sir Ernest Shackleton
Extreme International Linked In: @AlastairGosling